This week, we’d like to focus on a bread-and-butter issue for any newspaper: readers and subscribers. It’s quite simple: without these no newspaper can exist, much less a community newspaper like The Ukrainian Weekly that has a niche market. That’s why it’s crucial for us that our readers renew their subscriptions in a timely fashion. (It’s also crucial that readers who may peruse our pages from time to time, whether in print or online, become paid subscribers instead of, say, reading their neighbor’s or uncle’s copy of the paper.)